Tracee Ellis Ross has a new product endorsement and is going all out to promote it.
The Golden Globe Award-winning actress and United Airlines pitch-woman poses nude in an Instagram post promoting her new hair care line, Pattern, which launches next week.
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Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair.⠀ ⠀ @patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all. ⠀ ⠀ @patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⠀ ⠀ @patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ⠀ ⠀ I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful! The line will be available on patternbeauty.com this Monday, September 9 at 9am ET!!!! #RockYourPattern
“Sometimes it’s just all about the hair,” the 46-year old funnywoman captioned on the social media post, which promoting the brand, which will feature conditioners, shampoo, hair oil, towels, hairbrushes, and hair clips.
The “black-ish” star said the projects has been 10 years in the making and began conceiving her brand in 2008 after her popular sitcom “Girlfriends” ended.
Ross said the brand is specifically for curly, coily, and tight textured hair and are packed with luscious and safe ingredients.
“Trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one,” the Emmy Award nominee added.
According to Ross, Pattern aims to “fulfill the unmet needs of our community” and has “accessible pricing because everyone should have access to their most beautiful hair in their own shower.”
Since she led the Kelsey Grammar-produced “Girlfriends,” Ellis Ross — a former fashion magazine editor — has been readily identified with her big hair, just as her mother, legendary singer Diana Ross, whose long flowing mane is just emblematic of her signature style as her vocal prowess.
According to marketing retail agency Mintel, that black hair care market in the U.S. alone was valued at $2..5 billion in 2018.