Toy maker Hasbro acquires Death Row Records as part of $4 billion deal

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Hasbro, the toy maker behind My Little Pony, Monopoly and Mr. Potato Head recently bought an independent studio that makes children shows Peppa Pig and Pj Masks and also happens to own Death Row Records.

The toymaker purchased Entertainment One for $4 billion earlier this week in an effort to expand its television production and development abilities, Mergers & Acquisitions reported

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” Hasbro CEO Brian Goldner said in a statement

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While Hasbro was looking to expand its footprint in television and film production with the deal, eOne also has a music division, which paid $280 million for Death Row Records in 2013, Rolling Stone reported.

Death Row Records was the label behind some of the biggest names in West Coast hip hop including Dr. Dre, Snoop Dogg and Tupac. The label was established in 1991 by Dre, The D.O.C. and Suge Knight. It was forced to declare bankruptcy in 2016, Rolling Stone reported.

“Hasbro will leverage eOne’s immersive entertainment capabilities to bring our portfolio of brands that have appeal to gamers, fans and families to all screens globally and realize full franchise economics across our blueprint strategy for shareholders,” Goldner said. 


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