Have you heard the word?
Popeyes' press release confirming the news was as simple as the chicken sandwich itself, and contained only two words: “I’m Back.”
Franchise owners had tipped their hand about the sandwich’s comeback last week, but the fast-food chain only confirmed the nationwide return in the Monday press release. Popeyes also debuted an advertisement for the sandwich's return that takes aim at its now-competitor Chick-fil-A, and the unavailability of their chicken sandwiches on Sundays.
The sandwich, which most fast-foodies are very much aware of at this point, was released in August and sold out two weeks later. It was then removed from menus across the nation while fans waited for the chain to announce a return date.
During that time, the sandwich sparked a Twitter beef between Chick-fil-A — which Popeyes seems intent on drawing out, according to its new marketing campaign — as well as an intense "Chicken War" that eventually grew to involve Buffalo Wild Wings and Wendy's.
And it can (maybe) be yours stating Nov. 3 — because if history tells us anything, you might want to get there sooner rather than later.