Kellogg released a limited-edition variety pack that includes Corn Flakes, Froot Loops, Frosted Flakes, Frosted Mini-Wheats, Raisin Bran and Rice Krispies in the same box to celebrate Spirit Day, the largest anti-bullying campaign in the world and to support a "more accepting world for LGBTQ youth.”
The package, which features all of the cereal mascots, from Tony the Tiger to Toucan Sam, runs for $19.99, with a promise from Kellogg to donate $50,000 to GLAAD.
At Kellogg Company, we're ALL TOGETHER taking a stand against bullying, and we're proud to support #SpiritDay. Get your limited edition box of ALL TOGETHER cereal at https://t.co/EB0eb3Z5Ob pic.twitter.com/DrsuHvG9KE— Kellogg Company (@KelloggCompany) October 17, 2019
"We all belong together. So for the first time in history, our famous mascots and cereals are offered exclusively together in the same box for All Together Cereal," Kellogg said in a statement. "It’s a symbol of acceptance no matter how you look, where you’re from or who you love. We believe that all people deserve an environment where they can be their best selves."
Many applauded the company for its dedication to inclusion and anti-bullying on social media.
Thank you Kellogg's for acknowledging LGBT communities and donating to them as well. What a keystone keepsake collectible with money raised going into LGBT causes. -- Kellogg’s new ‘All Together’ cereal celebrates LGBTQ youth https://t.co/TC6dPbHBAk— Tamara Ching (@ChingTamara) October 18, 2019
Thank you Kellogg. You have no idea how much this means to so many people!— Edward Lively (@kronoso1979) October 18, 2019
This cereal will probably drive any political nut bag crazy but, for me this is the best idea I have ever seen.— Xana Akatsuki (@AkatsukiXana) October 18, 2019
Thank you for helping me decide to buy the bagged cereal.— Sifty Tribute Site. Leave a quarter. (@sutton_finn) October 17, 2019
Others on Twitter had a more disparaging view regarding the company's move.
👎I’m disappointed in our favorite cereal brand. We will be choosing a new one. My elementary kid’s cereal should not be a LGBT conversation starter. Done.— Amy Hood (@AmyHood8611) October 18, 2019
Sodomites will certainly be ALL TOGETHER in the afterlife...— StCasimir (@StCasimir1) October 17, 2019
So @KelloggsUS is taking a stand against bullying, by promoting a group that bully’s as much or more than anyone?? Idiotic!! Not a bigger group of force our lifestyle into your face and if you question it, than your a bigot group than the LBGTQ crowd!!— PROUD AMERICAN (@USA50Stars) October 18, 2019
"At Kellogg, we are firmly committed to equity and inclusion in the workplace, marketplace and in the communities where we work and live," Priscilla Koranteng, Vice President, Global Talent and Chief Diversity Officer, said in a statement. "We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table."
"We are proud to partner with Kellogg's again this year to help extend the important message of Spirit Day to households across the country," John McCourt, Senior Director of Development & Integrated Marketing at GLAAD said, according to the statement. "The All Together cereal encompasses the values of diversity, equality, and solidarity that Spirit Day is all about, and we hope that LGBTQ youth everywhere receive the messages loud and clear."
To learn more about Spirit Day, click here.