COLORADO SPRINGS, Colo. (CBS4) – A sporting goods store owner in Colorado Springs decided to close up shop months after he started boycotting Nike products. In September, Stephen Martin, owner of Prime Time Sports, took issuewith a Nike advertisement featuring Colin Kaepernick.
The former NFL quarterback started kneeling during the National Anthem before football games in 2016, sparking a movement among other NFL players, including Broncos linebacker Brandon Marshall. That in turn sparked large outcry from thousands like Martin.
In 2018, Nike chose to feature Kaepernick in one of its ads.
Martin then decided to sell all of his Nike product at highly-discounted prices, despite him acknowledging Nike merchandise makes up 40-50 percent of the store’s inventory.
Fast forward five months.