American fashion brand Bstroy has received fierce criticism on social media after displaying school shooting-themed hoodies at a show during New York Fashion Week.
The brand's spring/summer 2020 collection, designed by Brick Owens and Duey Catorze, featured distressed hoodies reading "Stoneman Douglas," "Sandy Hook," "Virginia Tech" and "Columbine," the sites of four of the deadliest school shootings in the US.
Photos from the show posted on the brand's Instagram account, as well as Owens' account, quickly drew outrage, with some commenters identifying themselves as survivors or relatives of victims.
On a photo of the Stoneman Douglas hoodie, one person commented, "My dead classmates dying should not be a f***ing fashion statement."
This is just absolutely horrific. A company is make light of our pain and other’s pain for fashion. Selling sweatshirts with our name and bullet holes. Unbelievable.— Team Vicki Soto (@TeamVickiSoto) September 17, 2019
These School Shooting Hoodies Receive Major Twitter Backlash - PAPER https://t.co/DovuEeRaqM