Adidas pulls all-white sneaker honoring Black History Month after backlash: 'Try consulting with actual black people'

Adidas Ultra Boost 'Celebrating Black Culture' (Lateral)

 Adidas has pulled a shoe created in honor of Black History Month after facing backlash online.

The sneaker, an all-white Ultraboost, was part of the collection featuring designs inspired by the Harlem Renaissance, an important cultural period primarily during the 1920s that began to recognize African American contributions to the creative arts.


Adidas has since removed the sneaker from its collection and issued a statement about the decision. 

"Toward the latter stages of the design process, we added a running shoe to the collection that we later felt did not reflect the spirit or philosophy of how Adidas believes we should recognize and honor Black History Month," the sportswear company said. "After careful consideration, we have decided to withdraw the product from the collection."


Leave a comment